A Return for Richard Simmons? New Deal Suggests Yes
He may emerge to promote new products, manager says
By Arden Dier,  Newser Staff
Posted Apr 7, 2017 10:21 AM CDT
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Richard Simmons in Los Angeles on Aug. 10, 2013.   (Photo by Richard Shotwell/Invision/AP, File)

(Newser) – Richard Simmons might be making a comeback. More than three years after the fitness guru abruptly vanished from public life, his long-time manager says Simmons has signed a licensing deal that could see him return to the spotlight, reports the New York Times. Michael Catalano says Simmons, who's been keeping to his Hollywood Hills home, has signed a deal that covers merchandising and endorsements with Prominent Brand + Talent, a management company Catalano co-founded. The company says it plans to release "a global line of thoughtful motivation and inspiration-based products," per License. And that might mean that Simmons will emerge to promote them.

“All I can say, at least for now, is it is possible,” Catalano tells the Times. Though Catalano says he's "conflicted" about Dan Taberski's controversial "Missing Richard Simmons" podcast, which probed Simmons' reclusive turn in February 2014, he acknowledges that it raised Simmons' profile, especially with younger people. "People are talking about him, so he might as well make some money off of that," Adweek reporter Kristina Monllos tells ABC News. (The popular podcast has more than a few critics.)

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