Clooney Sells Tequila Brand in $1B Deal
Star will keep promoting Casamigos
By Newser Editors and Wire Services
Posted Jun 22, 2017 12:37 AM CDT
Casamigos started out as a tequila just for Clooney and Gerber's friends and family.   (Jordan Strauss)
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(Newser) – Global liquor behemoth Diageo says it will pay up to $1 billion to buy a tequila brand co-founded by movie star George Clooney. Clooney founded the Casamigos brand four years ago with partners Rande Gerber and Mike Meldma. Diageo says it will pay $700 million for Casamigos at first, and then pay another $300 million over 10 years if the brand reaches certain performance milestones, the AP reports. London-based Diageo's other brands include Johnnie Walker, Guinness, and Captain Morgan.

Clooney and Gerber, an entrepreneur who is married to model Cindy Crawford, have appeared in ads for the brand. Diageo says the founders will continue to promote Casamigos and have a say in its future. The deal is expected to close in the second half of this year. "If you asked us four years ago if we had a $1 billion company, I don't think we would have said yes. This reflects Diageo's belief in our company and our belief in Diageo," Clooney wrote in a statement. "We'll still be very much a part of Casamigos. Starting with a shot tonight. Maybe two." (George and Amal Clooney welcomed twins earlier this month.)

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