President Trump has often boasted about the number of times he has been on the cover of Time magazine—but the framed cover that appeared in at least four of his golf clubs was a fake. After the Washington Post spotted the cover on display at several properties, with the headline "Donald Trump: The Apprentice is a television smash!" and the date March 1, 2009, Time confirmed that it never appeared on the magazine. The Hill reports that Time has asked the Trump Organization to remove the covers, which also bear the words "Trump is hitting on all fronts ... even TV!" Other headlines on the fake cover suggest it was based on the March 2, 2009 issue, which featured Kate Winslet on the cover.
A White House spokeswoman declined to comment on the cover, which was on display in Trump properties including Mar-a-Lago. An employee at Trump's Turnberry club in Scotland tells the Post that it was on display until recently, when it was removed along with other Trump photos. "We certainly have been hearing more grumbling about all the stuff like that up on the walls since his election," the employee says. "From Americans, mostly, funny enough." The Telegraph notes that after Trump claimed to have the "all-time record" for Time covers earlier this year, the magazine said he had been on the cover 11 times, a long way short of Richard Nixon's 55 appearances.