Billy Corgan is set to reboot the National Wrestling Alliance, founded in 1948 and the once proud stomping grounds of Ric Flair and other wrestling legends, the AP reports. Up first, the main event: NWA champion Tim Storm defends the belt against British star Nick Aldis on Sunday at a Championship Wrestling from Hollywood show. Corgan, Smashing Pumpkins frontman and longtime wrestling executive, said there's a place for essentially a startup NWA to become a major player in the crowded alphabet soup world of pro wrestling. "We are going to target the general fan," Corgan said. "Wrestling needs to get younger in terms of the audience it's after. I think wrestling as a business a lot of times kind of shrugs its shoulders how they track the 15- to 25-year-olds. I would argue if you can't do that, you're not going to have much of a future anyway."
The NWA has eschewed the traditional TV model for now and promoted its comeback with a "Ten Pounds of Gold " digital show on YouTube. Storm and Corgan are among the featured subjects in the four-part series that goes behind the scenes on the NWA's road back to relevancy. The wrestling universe is still led by WWE. But turn on basic cable and pro wrestling can still be found most nights from the Ring of Honor, New Japan Pro Wrestling, and Impact Wrestling promotions. Digitally, Pro Wrestling Guerrilla and NOAH are putting on some of the best bouts in the industry. And the brightest all-around star, from promos to five-star matches, isn't in WWE—it's Canadian great Kenny Omega, who mostly wrestles in Japan. Read the full story here for more on Corgan and the NWA.