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Forget Video: Radio Killed the Radio Star

Industry scrambles to keep listeners in post-Howard Stern era

By Wesley Oliver,  Newser Staff

Posted May 3, 2008 5:25 PM CDT
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(Newser) – With Howard Stern gone and Don Imus chastened, today's commercial radio is fighting to be heard, the Wall Street Journal reports. What's more, consolidation is depriving stations of a local touch and squelching chances for would-be stars. Plus there aren’t as many “heirs apparent,” said one analyst, “and there used to be.” One new gabber, Adam Carolla, discovered just how vexing post-Stern radio life can be.

A CBS replacement after Stern left, Carolla was paired up with high-octane co-host Danny Bonaduce. Ratings rose, but Carolla couldn't stand Bonaduce's repeated drug- and booze-filled tales. Finally CBS split them up into separate shows to relieve tension. One CBS official said the “good thing about Howard leaving is that it already happened to us.”

Since clashing with Adam Carolla, Danny Bonaduce has landed his own radio program.
Since clashing with Adam Carolla, Danny Bonaduce has landed his own radio program.   (Getty Images)
Howard Stern's radio program was syndicated on 37 stations around the country, generating about $50 million in annual cash flow.
Howard Stern's radio program was syndicated on 37 stations around the country, generating about $50 million in annual cash flow.   (AP Photo/Evan Agostini)
The shortage of radio talent may explain why Don Imus was hired six months after CBS fired him for indecency.
The shortage of radio talent may explain why Don Imus was hired six months after CBS fired him for indecency.   (AP Photo)
Frustrated with the constraints of commercial radio, Howard Stern joined Sirius in 2006.
Frustrated with the constraints of commercial radio, Howard Stern joined Sirius in 2006.   (AP Photo/Evan Agostini)
Adam Carolla's syndicated morning show may have been helped by his stint on ABC's Dancing with the Stars.
Adam Carolla's syndicated morning show may have been helped by his stint on ABC's "Dancing with the Stars."   (AP Photo)
Adam Carolla says he almost left his morning radio program after Danny Bonaduce joined the show.
Adam Carolla says he almost left his morning radio program after Danny Bonaduce joined the show.   (Getty Images)
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