Forget Video: Radio Killed the Radio Star

Industry scrambles to keep listeners in post-Howard Stern era
By Wesley Oliver,  Newser Staff
Posted May 3, 2008 5:25 PM CDT
Since clashing with Adam Carolla, Danny Bonaduce has landed his own radio program.   (Getty Images)
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(Newser) – With Howard Stern gone and Don Imus chastened, today's commercial radio is fighting to be heard, the Wall Street Journal reports. What's more, consolidation is depriving stations of a local touch and squelching chances for would-be stars. Plus there aren’t as many “heirs apparent,” said one analyst, “and there used to be.” One new gabber, Adam Carolla, discovered just how vexing post-Stern radio life can be.

A CBS replacement after Stern left, Carolla was paired up with high-octane co-host Danny Bonaduce. Ratings rose, but Carolla couldn't stand Bonaduce's repeated drug- and booze-filled tales. Finally CBS split them up into separate shows to relieve tension. One CBS official said the “good thing about Howard leaving is that it already happened to us.”