Ice Cream Guru Robbins Dead
'31 Flavors' co-founder leaves behind countless fans
By Laurel Jorgensen,  Newser Staff
Posted May 6, 2008 11:45 PM CDT
This undated photo released courtesy of Marsha Veit shows her father Irvine Robbins, co-founder of the Baskin-Robbins chain that famously offered 31 flavors of ice cream.    (AP Photo/Courtesy of Robbins Family)
camera-icon View 4 more images

(Newser) – Irvine Robbins, the co-founder of the Baskin-Robbins ice cream empire, has died at 90, the LA Times reports. Robbins grew up scooping ice cream at his family’s Tacoma, Wash., shop and opened his own store in California in 1945. As his chain expanded, he loved inventing and naming new flavors, including cherry chocolate chip “ChaChaCha” and Jamoca Almond Fudge.

“There was really no such thing anyplace as a pure ice cream store,” Robbins said in 1985. “I just had the crazy idea that somebody ought to open a store that sold nothing but ice cream, and could do it in an outstanding way.”