Irvine Robbins, the co-founder of the Baskin-Robbins ice cream empire, has died at 90, the LA Times reports. Robbins grew up scooping ice cream at his family’s Tacoma, Wash., shop and opened his own store in California in 1945. As his chain expanded, he loved inventing and naming new flavors, including cherry chocolate chip “ChaChaCha” and Jamoca Almond Fudge.
“There was really no such thing anyplace as a pure ice cream store,” Robbins said in 1985. “I just had the crazy idea that somebody ought to open a store that sold nothing but ice cream, and could do it in an outstanding way.”