Hooker Sex Is Rape, London Ads Warn Johns

British authorities are targeting men who pay for sex with a hard-hitting ad campaign comparing some instances to rape, Reuters reports. Because thousands of women trafficked into the country each year are forced into prostitution, there's nothing consensual about the sex they sell, the ads suggest. "Walk in a punter, walk out a rapist," say the ads to be posted in men's rooms.

 "Trafficking is a vile trade and sex buyers must  think twice about the consequences of their actions," said one minister. "These women are being treated as commodities and are sold, controlled, and exploited by others for a profit." (More prostitute stories.)