No longer an upstart, Apple needs more openness to succeed long-term
(NEWSER) - Steve Jobs' Apple has gone from underdog geek favorite to the No. 2 company in the world (behind petro-behemoth Exxon Mobil), and the new big dog is facing some backlash for its control-freak ways and "highly closed" approach. Apple's stranglehold is giving app developers, publishers, and service providers fits, reports the Independent , but the question is whether growing discontent will spread to Apple's legions of devotees. "This is a brand that was built on being avant garde, obscure and underground and everybody has now got one," says one expert. More»