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Local anchor drops F-bomb into live mike

By Elizabeth Wolff,  Newser User

Posted May 13, 2008 10:45 AM CDT

(Newser) – A longtime local anchor in New York got her viewers' undivided attention during a promo last night when she said the F-word live, the New York Daily News reports. After the wrong video played as she teased the upcoming news during Medium, 28-year WNBC veteran Sue Simmons said, "What the f--- are you doing?"

Simmons, 64, apologized 10 minutes into the 11 o'clock broadcast, contritely telling viewers she had to "acknowledge an unfortunate incident. I used a word that many people find offensive. It was a mistake I made and I'm truly sorry."

WNBC anchors Chuck Scarborough and Sue Simmons
WNBC anchors Chuck Scarborough and Sue Simmons   (Getty Images)
WNBC anchor woman Sue Simmons
WNBC anchor woman Sue Simmons   (NBC)
NBC local news anchor woman Sue Simmons
NBC local news anchor woman Sue Simmons   (NBC)
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Nightly Newscaster Sue Simmons says the F-word during a live promo and then, during the 11pm broadcast, offers an apology.   (edazcrazy)

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