BlackBerry Holds Its Own Against iPhone

Business-friendly Bold tips hat to Apple, but doesn't cede ground
By Laila Weir,  Newser User
Posted May 14, 2008 1:21 PM CDT
On July 24, 2007, customers examine Apple iPhones in Palo Alto, Calif. Research in Motion's BlackBerrys remain popular despite the iPhone, largely because of their business focus.   (AP Photo/Paul Sakuma)
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(Newser) – The release of the new 3G BlackBerry Bold Monday sent Research in Motion’s shares up 6.93%, to $141.97. The reason, according to Forbes, is the BlackBerry’s business focus, which lets it maintain its edge over the popular but business-weak iPhone. The Bold apes the iPhone in design, but integrates smoothly with business email and other systems, unlike its smartphone rival.

Apple plans to make the iPhone capable of synching with Outlook, Forbes notes. "If you were just looking at the client," said one observer, "the iPhone would be a clear choice for most people. What distinguishes the BlackBerry from the iPhone is the back-end support." And with foreign launch pending, the Bold is poised to gain customers outside the US.