Key Mississippi Loss Rattles Republicans
Third loss the charm: Panicked GOP looks to rebrand before fall
By Rob Quinn,  Newser Staff
Posted May 15, 2008 6:57 AM CDT
A big loss in Mississippi on Tuesday has House Republicans seriously worried about the election this fall.   (Shutterstock)
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(Newser) – This week's mauling of the GOP candidate in a special Mississippi election marked the third time this year that a "safe" Republican seat was lost to the Democrats, and GOP bigwigs are sweating about how that bodes for November, the New York Times reports. The party had banked that the Barack Obama connection would turn voters off Democrat Travis Childers, but found President Bush was a far greater liability for GOP candidate Greg Davis.

House Republicans held a tense meeting the morning after the loss to demand their party find a way to stave off a thrashing in the fall and discuss "rebranding" exercises. “When you lose three of these in a row you have to take a hard look and ask if there is something wrong with your product,” said a party leader.