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Last Chance for Gossip Girl Network?

CW hemorrhaging viewers

By Laurel Jorgensen,  Newser Staff

Posted May 16, 2008 3:33 AM CDT
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(Newser) – A ratings dip is threatening the CW network, sparking chatter that the newbie operation might not make it past year three, the Wall Street Journal reports. Despite the buzz about its racy teen drama Gossip Girl, CW has lost 28% of its young adult target audience. A critical problem is that younger viewers tend to watch shows like Gossip Girl on the internet rather than TV, which bites into ad dollars.

“Our young audience certainly knows how to get their content in different ways, and we have to figure out different ways to measure how they’re getting it,” said CW's president.

Actor Chace Crawford poses on the press line at the Gossip Girl panel discussion at PaleyFest 2008 in Los Angeles on Saturday, March 22, 2008.
Actor Chace Crawford poses on the press line at the Gossip Girl panel discussion at PaleyFest 2008 in Los Angeles on Saturday, March 22, 2008.   (AP Photo/Dan Steinberg)
Blake Lively, Leighton Meester and Taylor Momsen on the press line at the Gossip Girl panel discussion at PaleyFest 2008 in Los Angeles earlier this year.
Blake Lively, Leighton Meester and Taylor Momsen on the press line at the Gossip Girl panel discussion at PaleyFest 2008 in Los Angeles earlier this year.   (AP Photo/Dan Steinberg)
Actress Blake Lively poses on the press line at the Gossip Girl panel discussion at PaleyFest 2008 in Los Angeles on Saturday, March 22, 2008.
Actress Blake Lively poses on the press line at the Gossip Girl panel discussion at PaleyFest 2008 in Los Angeles on Saturday, March 22, 2008.   (AP Photo/Dan Steinberg)
Actor Matthew Settle poses on the press line at the Gossip Girl panel discussion at PaleyFest 2008 in Los Angeles on Saturday, March 22, 2008.
Actor Matthew Settle poses on the press line at the Gossip Girl panel discussion at PaleyFest 2008 in Los Angeles on Saturday, March 22, 2008.   (AP Photo/Dan Steinberg)
Actress Leighton Meester from Gossip Girl makes an appearance in Times Square to promote the Sunsilk Life Can't Wait contest, Tuesday, Feb. 19, 2008, in New York.
Actress Leighton Meester from "Gossip Girl" makes an appearance in Times Square to promote the Sunsilk "Life Can't Wait" contest, Tuesday, Feb. 19, 2008, in New York.   (AP Photo/Evan Agostini)
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