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TUESDAY, NOVEMBER 24, 2009
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Retailers Also Have Stock in Playoffs

Having the right merchandise on hand can be a gamble

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(Newser) – Fans aren't the only ones rooting for particular teams in the NHL and NBA playoffs: Retailers are hedging their bets as well, getting ready to print different shirts and hats depending on games' outcomes. If Pittsburgh clinches the NHL Eastern Conference today, thousands of commemorative garments will hit the stores within hours; otherwise, sellers will stay in limbo, reports the Post-Gazette.

"The key is to get the product to market while the fans are still euphoric about the win," explains an industry analyst, and some retailers are doing even more than that. Shop.NHL.com is allowing fans to choose Stanley Cup merchandise before the first game is even played, and will only finalize the orders once the champion is decided.

If the Red Wings win it all, retailers are likely to jump to create hats and shirts featuring the octopus, a symbol at Detroit hockey games sine 1952.
If the Red Wings win it all, retailers are likely to jump to create hats and shirts featuring the octopus, a symbol at Detroit hockey games sine 1952.   (AP Photo/Carlos Osorio)
Philadelphia Flyers fan Donna McVicker of Atglen, Pa., demonstrates a fan's demand for team merchandise.
Philadelphia Flyers fan Donna McVicker of Atglen, Pa., demonstrates a fan's demand for team merchandise.   (AP Photo/Gene J. Puskar)
Pittsburgh Penguins fans Georgia Ligus, left, and Sherry Fisher, both of Pennsville, N.J., would probably be in the market for more merchandise - but only if their team wins.
Pittsburgh Penguins fans Georgia Ligus, left, and Sherry Fisher, both of Pennsville, N.J., would probably be in the market for more merchandise - but only if their team wins.   (AP Photo/Gene J. Puskar)
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