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Hello, China: Meet Japan's New Envoy
Japan tabs pop icon to bring in visitors from China
By Nick McMaster
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Posted May 19, 08 8:00 PM CDT
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(Newser)
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Hello Kitty has been tapped as Japan’s cultural envoy to China, the AP reports. Japan’s ministry of tourism chose the über-popular icon to represent the country in its drive to attract 10 million annual visitors to the islands. Last year, tourists from China and Hong Kong made up 16.5% of Japan's 8.35 million overseas visitors.