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November 22, 2008 3:09:28 CST



Hello, China: Meet Japan's New Envoy

Posted May 19, 08 8:00 PM CDT in Business Arts & Living World 

(Newser) – Hello Kitty has been tapped as Japan’s cultural envoy to China, the AP reports. Japan’s ministry of tourism chose the über-popular icon to represent the country in its drive to attract 10 million annual visitors to the islands. Last year, tourists from China and Hong Kong made up 16.5% of Japan's 8.35 million overseas visitors.

Source Associated Press

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Land, Infrastructure, Transport and Tourism Minister Tetsuzo Fuyushiba shakes hands with kimono-clad Hello Kitty as South Korean singer Younha looks on at his office in Tokyo Monday, May 19, 2008.   (AP Photo/Koji Sasahara)
Kimono-clad Hello Kitty holds her certificate received from Japan's Land, Infrastructure, Transport and Tourism Minister Tetsuzo Fuyushiba, left, at his office in Tokyo, Monday, May 19, 2008.   (AP Photo/Koji Sasahara)
Land, Infrastructure, Transport and Tourism Minister Tetsuzo Fuyushiba, center, poses with South Korean singer Younha and kimono-clad Hello Kitty holding certificates they received at his office in Tokyo,...   (AP Photo/Koji Sasahara)
Toy maker Sanrio shop employees clap their hands after unveiling world's biggest statue of Hello Kitty in Tokyo Friday, Feb. 1, 2008.   (AP Photo/Itsuo Inouye)
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