Honda Looks to Muscle in on Prius Market

Automaker adding 3 hybrid models to challenge rival Toyota
By Sam Gale Rosen,  Newser Staff
Posted May 21, 2008 4:40 PM CDT
In this July 25, 2007 file photo, the head office building of Honda Motor Co. is reflected on the hood of a Honda Civic hybrid displayed by the entrance in Tokyo.   (AP Photo/Shizuo Kambayashi, file)
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(Newser) – Honda is rolling out three new hybrids, looking to muscle in on rival Toyota in a world ever more receptive of fuel-efficient vehicles. The current Civic hybrid will be joined by a five-door compact, another compact already sold in Europe as the Jazz, and a new hybrid sports car, Forbes reports. The five-door models are to be sold beginning early 2009.