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November 21, 2008 4:01:52 AM CST

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Honda Looks to Muscle in on Prius Market

Posted May 21, 08 4:40 PM CDT in Business,  Technology 

(Newser) – Honda is rolling out three new hybrids, looking to muscle in on rival Toyota in a world ever more receptive of fuel-efficient vehicles. The current Civic hybrid will be joined by a five-door compact, another compact already sold in Europe as the Jazz, and a new hybrid sports car, Forbes reports. The five-door models are to be sold beginning early 2009.

Source Forbes

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In this July 25, 2007 file photo, the head office building of Honda Motor Co. is reflected on the hood of a Honda Civic hybrid displayed by the entrance in Tokyo.   (AP Photo/Shizuo Kambayashi, file)
In this March 19, 2008 file photo, the 2009 Honda Fit is introduced during the Honda news conference at the New York International Auto Show.   (AP Photo/Mary Altaffer, file)
Honda Motor Co. President and CEO Takeo Fukui speaks during a press conference at the firm's head office in Tokyo Wednesday, May 21, 2008.   (AP Photo/Itsuo Inouye)
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