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Honda Looks to Muscle in on Prius Market

Automaker adding 3 hybrid models to challenge rival Toyota

By Sam Gale Rosen,  Newser Staff

Posted May 21, 2008 4:40 PM CDT

(Newser) – Honda is rolling out three new hybrids, looking to muscle in on rival Toyota in a world ever more receptive of fuel-efficient vehicles. The current Civic hybrid will be joined by a five-door compact, another compact already sold in Europe as the Jazz, and a new hybrid sports car, Forbes reports. The five-door models are to be sold beginning early 2009.

In this July 25, 2007 file photo, the head office building of Honda Motor Co. is reflected on the hood of a Honda Civic hybrid displayed by the entrance in Tokyo.
In this July 25, 2007 file photo, the head office building of Honda Motor Co. is reflected on the hood of a Honda Civic hybrid displayed by the entrance in Tokyo.   (AP Photo/Shizuo Kambayashi, file)
Honda Motor Co. President and CEO Takeo Fukui speaks during a press conference at the firm's head office in Tokyo Wednesday, May 21, 2008.
Honda Motor Co. President and CEO Takeo Fukui speaks during a press conference at the firm's head office in Tokyo Wednesday, May 21, 2008.   (AP Photo/Itsuo Inouye)
In this March 19, 2008 file photo, the 2009 Honda Fit is introduced during the Honda news conference at the New York International Auto Show.
In this March 19, 2008 file photo, the 2009 Honda Fit is introduced during the Honda news conference at the New York International Auto Show.   (AP Photo/Mary Altaffer, file)
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Toyota • Honda • Toyota Prius • hybrid car

 
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