For the innumerable entities cashing in on Sex and the City, the movie due out Friday is the tip of the multimillion-dollar iceberg, reports Forbes. New Line Cinema, which has tie-in deals with eight companies, compares the likely blockbuster to “the Super Bowl for women.” Other high-end beneficiaries include Vivienne Westwood and, of course, Manolo Blahnik.
The show’s stars have also cashed in. Sarah Jessica Parker launched a clothing line and a successful perfume. Kim Cattrall’s two self-help sex books sold 375,000 copies. But the most extravagant living-the-dream tie-in is fantasy theme tourism: A “set-jetting” weekend costs $15,000 per Sex maniac.