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Pharrell Sets Menu for Fashion Plates

Hip-hop tastemaker boasts luxe jewelry, clothing lines

By Paul Stinson,  Newser User

Posted Jun 2, 2008 8:31 PM CDT

(Newser) – NERD frontman Pharrell Williams has lent his Midas touch to more than just hip-hop, Erica Kennedy writes in a Paper profile. The multi-tasking taste-maker boasts luxe clothing and jewelry lines, and friendships and collaborations with assorted style icons. "Pharrell doesn't buy something because it's fashionable," says one comrade in charms. "Pharrell makes fashion."

"It's your attitude that makes it hot," explains Williams, 35, of his style, a sentiment he applies to his massive purple Hermes tote. ("It's not a man purse. It's my travel bag.") But his "nerd chic" isn't just for show—in an industry filled with bling-drenched rappers, Williams took the time from mingling with Marc Jacobs and Anna Wintour to study up on diamonds in Switzerland.

Pharrell Williams introduces a new shoe at the debut of new footwear from Ice Cream and Billionaire Boys Club Apparel Collection.
Pharrell Williams introduces a new shoe at the debut of new footwear from Ice Cream and Billionaire Boys Club Apparel Collection.   (KRT Photos)
Pharrell Williams of N.E.R.D. arrives for BET's Rip The Runway at Hammerstein Ballroom Thursday, Feb. 21, 2008 in New York.
Pharrell Williams of N.E.R.D. arrives for BET's "Rip The Runway" at Hammerstein Ballroom Thursday, Feb. 21, 2008 in New York.   (AP Photo/Jason DeCrow)
Hip-pop/R&B star Pharrell Williams of the Neptunes speaks at a press conference to launch Star Bape Search audition to look for new Japanese artists in Tokyo, Japan, Monday, Feb. 18, 2008.
Hip-pop/R&B star Pharrell Williams of the Neptunes speaks at a press conference to launch "Star Bape Search" audition to look for new Japanese artists in Tokyo, Japan, Monday, Feb. 18, 2008.   (AP Photo/Shizuo Kambayashi)
US rap artist Pharrell Williams is seen after the presentation of Louis Vuitton men's fall/winter 2008-09 fashion collection in Paris, Thursday Jan. 17, 2008.
US rap artist Pharrell Williams is seen after the presentation of Louis Vuitton men's fall/winter 2008-09 fashion collection in Paris, Thursday Jan. 17, 2008.   (AP Photo/Thibault Camus)
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PHARRELL WILLIAMS - FRONTIN':COOL COOL TRACK   (soulmanjazz)

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