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WEDNESDAY, NOVEMBER 25, 2009
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Chipmakers Get Graphic in 'Battle Royal' for Future

Intel, Nvidia and AMD jockey over advanced imagery for PCs

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(Newser) – Three Silicon Valley companies are jockeying to plot the future course for chips that create the most realistic computer graphics, the Wall Street Journal reports. "All of them agree that graphics are the field where the battle is going to be fought," one analyst says of Intel, Nvidia and Advanced Micro Devices. "They're going down different paths but approaching the same thing."

AMD and Nvidia make graphics processing units, or GPUs, that are put next to microprocessors or added to computers via a graphics card; Intel places graphics circuitry in chip sets that surround microprocessors, its area of expertise. Gateway appears to have sided with the former, using a top Nvidia GPU but a less powerful Intel microprocessor in a recent laptop.

An Intel sign is shown in front of Intel Corp. headquarters in Santa Clara, Calif., Monday, April 14, 2008.
An Intel sign is shown in front of Intel Corp. headquarters in Santa Clara, Calif., Monday, April 14, 2008.   (AP Photo/Paul Sakuma)
Advance Micro Devices CEO Hector Ruiz gestures at Oracle World Conference in San Francisco, Monday, Nov. 12, 2007.
Advance Micro Devices CEO Hector Ruiz gestures at Oracle World Conference in San Francisco, Monday, Nov. 12, 2007.   (AP Photo/Paul Sakuma)
Jen-Hsun Huang, CEO of NVIDIA, making the keynote address at a reception at the San Jose Museum of Art.
Jen-Hsun Huang, CEO of NVIDIA, making the keynote address at a reception at the San Jose Museum of Art.   (AP Photo)
This image from the computer game
This image from the computer game "Manhunt 2" was provided by its publisher Rockstar Games. Chipmakers are waging battle over chips that draw advanced computer graphics.   (AP Photo/Rockstar Games)
EA Sports provided this image from the video game
EA Sports provided this image from the video game "Madden NFL 08," which was launched in August, 2007. Chipmakers are waging battle over chips that draw advanced computer graphics.   (AP Photo/EA Sports)
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