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Sex Success Bodes Well for Chick Flicks

Fabulous turnout gets studios eyeing female demographic

By Rob Quinn,  Newser Staff

Posted Jun 7, 2008 10:20 AM CDT

(Newser) – The studios were wowed by the huge turnout for Sex and the City, and a slew of sisterly imitations could follow, Variety reports. Movie executives have been leery of chick flicks in the past, and they still hold doubts about projects with slim crossover potential. But with four other femme-centered pics in last week's top 10, Hollywood's glass ceiling could be closer to shattering.

"When X-Men does well and a studio decides to do Iron Man, that's a reasonable business decision," one producer notes. "It doesn't happen that way with films that serve the female audience." SATC's success will likely see some studios embracing their feminine side, but backers of films aimed at females fear it could be dismissed as just another fluke if some of the new projects fail.

'Sex in the City' stars , from left, Kristin Davis, Sarah Jessica Parker, Cynthia Nixon and Kim Cattrall arrive at the German premiere of the movie  in Berlin, on Thursday, May 15, 2008.
'Sex in the City' stars , from left, Kristin Davis, Sarah Jessica Parker, Cynthia Nixon and Kim Cattrall arrive at the German premiere of the movie " in Berlin, on Thursday, May 15, 2008.   (AP Photo)
Actress Kristin Davis signs autographs as she arrives in London for the World Premier of the film Sex and the City, Monday, May, 12, 2008.
Actress Kristin Davis signs autographs as she arrives in London for the World Premier of the film "Sex and the City," Monday, May, 12, 2008.   (AP Photo/Alastair Grant)
From left, Sex And The City actors Cynthia Nixon, Sarah Jessica Parker, Kim Cattrall and Kristin Davis arrive at the 2008 Point Foundation Benefit on Monday, April 7, 2008, in New York.
From left, Sex And The City actors Cynthia Nixon, Sarah Jessica Parker, Kim Cattrall and Kristin Davis arrive at the 2008 Point Foundation Benefit on Monday, April 7, 2008, in New York.   (AP Photo/Peter Kramer)
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