Aging counter-culture arbiter Rolling Stone is discovering it's not easy being green. The Times reports the magazine will soon start printing its wry critique of music and politics on "carbon neutral paper," a unique stock which adds no CO2 emissions to the atmosphere. But none of it is recycled, upsetting one of environmentalists' most sacred hosannas.
The new paper is made by a company that offsets its reduced greenhouse gas emissions with tree plantings. But editors claim recycling its paper would reduce photo quality. One activist accuses Rolling Stone of a sly diversion intended to cover for its philistinism: "the greatest ecological and social benefits come from using recycled paper," he said.