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WEDNESDAY, NOVEMBER 25, 2009
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Prize Philanthropy: A Winning Concept

Donors make innovators compete for cash

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(Newser) – When the X-Prize foundation offered $10 million to anyone who could develop a viable commercial spacecraft, it didn’t just send innovators scurrying, and it didn’t just grab headlines. It also began the next big trend in philanthropy. Donors are in love with prize philanthropy, Portfolio reports, and causes are ditching grants in favor of open contests, hoping to spur innovation.

Competitions are great at drawing resources. X-Prize believes competitors spent a combined $100 million trying to capture its $10 million prize. They’re also great press. “Can I tell you that more children are being fed somewhere…because of a Changemakers competition? No,” said one sponsor. “But if you believe that change comes from making more people aware of a problem,” then they have an impact.

The X-Prize foundation unveils a global competition to develop technology that could dramatically reduce the time and cost of sequencing human genomes in this 2006 file photo.
The X-Prize foundation unveils a global competition to develop technology that could dramatically reduce the time and cost of sequencing human genomes in this 2006 file photo.   (Getty Images)
X-Prize's spaceship competition began the current philanthropy contest trend.
X-Prize's spaceship competition began the current philanthropy contest trend.   (KRT Photos)
Scaled Composites unveils its design for commercial space flight in Mojave, California, on April 26, 2003. The spacecraft was built in response to X-Prize's $10 million prize.
Scaled Composites unveils its design for commercial space flight in Mojave, California, on April 26, 2003. The spacecraft was built in response to X-Prize's $10 million prize.   (KRT Photos)
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