As the buzzer sounded last night, giving the Boston Celtics the NBA Championship over the Los Angeles Lakers, it wasn't heard only in Beantown. All over the world, from London to Shanghai, basketball fans watched the Celtics take home their 17th Larry O’Brien Trophy. "It’s a global world," said a team partner and investment banker. "So when a team does so well like this with such a storied franchise, people know right away."
Basketball is the No. 2 sport in China, with 300 million players—roughly the size of the entire US. Adds the globe-trotting partner, “Wherever I am, probably the first 20 minutes of every meeting is taken up with talking about the Celtics, KG (Kevin Garnett), and how great the team is doing."