The tech sector is buzzing with pudgy geeks dropping weight through the web, the LA Times reports. Jason McCabe Calacanis, the web vet who started it all, turned his business-oriented site into a dietary forum, promising to lose 27 lbs. and urging other techies to chronicle their own diet dramas. Dozens soon weighed in, posting their gains and losses.
With dieting, "You increase your chance of success if you make the experience social," says a Boston psychologist. A fatblogger down 30 pounds adds, "If I fail, I look like an idiot. It’s highly motivating." But the original fatblogger has encountered backlash. His new posts, says one reader, are nothing more than "fatspam."