Dial-Up Hold-Outs: Some Just Don't Want Broadband

They're turned off by high prices or just not interested, study shows
By Laila Weir,  Newser User
Posted Jul 3, 2008 5:35 PM CDT
Michael Schuppenhauer works on his computer at his home in a remote area, where he accesses the Internet via satellite broadband that is in the background outside the window.    (AP Photo/Eric Risberg)
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(Newser) – Dial-up Internet users might not want broadband—or at least not want it enough to pay for it. That’s the word from a new study that finds high prices and a lack of interest are bigger factors than lack of access for most dial-up holdouts. The story is different, though, in rural areas, where 24% of dial-uppers would upgrade if they could, reports AP.

Of the overall dial-up crowd, just 14% say they use the slower technology because they can’t get broadband. Overall, 35% cite high broadband prices and 19% say they wouldn’t upgrade no matter what. "That suggests that solving the supply problem where there are availability gaps is only going to go so far," says the study's author.