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Pringles Aren't Potato Chips, British Court Rules

Maker of the chip—sorry, snack —wins case, avoids tax

By Kevin Spak,  Newser Staff

Posted Jul 4, 2008 2:43 PM CDT

(Newser) – It’s official: Pringles are legally no longer considered potato chips in England—and manufacturer Procter & Gamble couldn’t be happier, Reuters reports. In an effort to avoid the UK's tax on chips, P&G went to court to argue the tube-dwelling snacks were actually more like cakes or biscuits. It turns out Pringles aren’t even made of potatoes.

Pringles are actually made from dough, P&G argued, featuring a unique taste and texture and a shape that’s “not found in nature.” The court was convinced. “This appeal is allowed,” the judges said, “because Pringles are not, on the facts found, products 'made from the potato, or from potato flour or from potato starch.’”

Procter & Gamble Co.'s New Pringles packages are shown in this Feb. 26, 2007 file photo taken in Columbus, Ohio.
Procter & Gamble Co.'s New Pringles packages are shown in this Feb. 26, 2007 file photo taken in Columbus, Ohio.   (AP Photo/Kiichiro Sato, file)
They may look like potato chips, but really, they're closer to cakes, Procter and Gamble argued.
They may look like potato chips, but really, they're closer to cakes, Procter and Gamble argued.   ((c) Vox Efx)
Pringles aren't even made from potatoes, it turns out.
Pringles aren't even made from potatoes, it turns out.   ((c) Siomuzzz)
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