So much for Google the good. The search giant announced 2 months ago a plan to raise in-house day care prices by 75%—to about $57,000 a year for parents with two kids. Some workers wept when the news broke in secret focus group meetings. Now the company that Fortune has twice called the "best to work for" faces parents bent on taking their kids elsewhere.
But Google co-founder Sergey Brin feels no pity for employees who expect extras like “bottled water and M&Ms.” Yet Google's zeal for high quality is what caused the price hike, as the company trims waiting lists and keeps low teacher-child ratios. But not all are impressed: "It doesn’t matter how good the day care is if only its wealthiest employees can afford to use it," Joe Nocera writes in the New York Times.