The poster promised “hot chicks, cold beer, and hardcore fights"—but 1,600 Arkansas good 'ol boy wrestling fans instead fell victim to a sexy prank by Borat star Sacha Baron Cohen. Playing “Straight Dave,” Cohen pulled an in-the-know audience member into the fighting ring and the two men stripped to their tighty whiteys. The crowd "went nuts" when they then "started making out,” said a witness.
Cohen and his partner fled the ring to escape the angry mob, while cops calmed spectators threatening to rush the stage. The elaborate stunt was part of Cohen’s new movie, Bruno, in which he plays a flamboyant fashion reporter from Austria. First "reviews" weren't so rave. “It set the crowd off lobbing beers,” one told the Daily News. “Those things can get some distance on them actually."