An federal official testifying at a Senate hearing today shot down calls for a federal law to regulate websites that track users' data for advertising purposes. The FTC doesn't think it's necessary to place a rule on the books—one that could quickly become obsolete—and instead encouraged "meaningful, enforceable self regulation," reports the Wall Street Journal.
Representatives from Microsoft, Google, and other major web players disagreed. "As we get into online advertising, that kind of baseline federal privacy standard would certainly help here," said a lawyer for Microsoft. "Self regulation was never expected to be a full solution," said the president of the Center for Democracy and Technology.