CNBC Focuses on Fresh Face of Biz News

Erin Burnett's network tests new formula for creating a star
By Katherine Thompson,  Newser Staff
Posted Jul 20, 2008 10:58 AM CDT
CNBC anchor Maria Bartiromo, the network's "Money Honey," came to define the trend of using fresh faces to draw loyal viewers.    (AP Photo/Craig Ruttle)
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(Newser) – Since Jim Cramer and Maria Bartiromo became breakout stars for CNBC, the network has been trying to cultivate more of the sort of talent that draws a devoted viewership. Erin Burnett, 32, has enjoyed one of those carefully crafted career trajectories, moving from writer to co-anchor in just weeks. The New York Times examines the rise of CNBC's young asset.

The youngest business anchor covering 3 hours daily, Burnett is "the ultimate growth stock," said a senior VP. The network locked in some of that potential this week, signing Burnett to a 3-year contract that will give her more visibility on NBC. Other anchors have failed to make the jump to mainstream recognition, but Burnett is optimistic.