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Obama Raises $25M in a Single Day
Candidates' financial strategies illustrate different approaches
By Kevin Spak
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Posted Jul 21, 08 11:47 AM CDT
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(Newser)
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Barack Obama brought in more donations on the last day of June than John McCain did in the entire month, Politico reports. The unprecedented $25 million day accounted for nearly half of Obama’s $54 million total. It was one of five days on which the campaign brought in more than $1 million; John McCain had no million-dollar days en route to raising $22 million in June.
But Obama will need to match his mammoth total every month to challenge the $200 million-plus the Republicans National Committee intends to raise for McCain. The $27 million McCain spent in June just edged Obama’s $26 million, but they spent the cash in radically different ways. McCain sank $16 million into advertising, Obama only $5 million. Instead, Obama spent money building a nationwide ground network.