50 Cent Sues Taco Bell for Big Change

$4M lawsuit says 'endorsement' was a bad rap
By Peter Fearon,  Newser Staff
Posted Jul 24, 2008 10:27 AM CDT
Rapper 50 Cent is suing fast food giant Taco Bell in federal court over a publicity stunt.    (AP Photo/Peter Kramer)
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(Newser) – Rapper 50 Cent is suing Taco Bell for $4 million over a guerrilla ad campaign, reports E! Online. The fast food giant wrote Fiddy, suggesting he change his name to 79, 89, or 99 Cent for a price promotion. By releasing the letter to the media, he claims Taco Bell unfairly traded on his brand, "diluting the value of his good name."