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THURSDAY, NOVEMBER 26, 2009
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50 Cent Sues Taco Bell for Big Change

$4M lawsuit says 'endorsement' was a bad rap

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(Newser) – Rapper 50 Cent is suing Taco Bell for $4 million over a guerrilla ad campaign, reports E! Online. The fast food giant wrote Fiddy, suggesting he change his name to 79, 89, or 99 Cent for a price promotion. By releasing the letter to the media, he claims Taco Bell unfairly traded on his brand, "diluting the value of his good name."

Rapper 50 Cent is suing fast food giant Taco Bell in federal court over a publicity stunt.
Rapper 50 Cent is suing fast food giant Taco Bell in federal court over a publicity stunt.   (AP Photo/Peter Kramer)
Rapper 50 Cent is suing fast food giant Taco Bell in federal court over a publicity stunt.
Rapper 50 Cent is suing fast food giant Taco Bell in federal court over a publicity stunt.   (AP Photo/ Jim Cooper)
A Taco Bell restaurant in Burbank, Calif. Rapper 50 Cent is suing the chain over a guerrilla ad campaign.
A Taco Bell restaurant in Burbank, Calif. Rapper 50 Cent is suing the chain over a guerrilla ad campaign.   (AP Photo/Ric Francis, file)
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