Cosmetics exec championed breast health before it was cool
(NEWSER) - Evelyn Lauder, the daughter-in-law of cosmetics tycoon Estée Lauder who made the pink ribbon ubiquitous with breast cancer awareness, died yesterday of complications of ovarian cancer, reports People . She was 75. Lauder was diagnosed with breast cancer in 1989, and three years later joined with a friend to design the pink ribbons. She and husband Leonard Lauder paid for the first bows, and distributed them at department store cosmetics counters to remind women about breast exams. More»