Reed Hastings meeting with cable company execs about proposal
(NEWSER) - In its latest bid to stay ahead of the competition, Netflix is looking to team up with cable companies. The proposal? Add its online streaming services as another "on-demand" option that cable subscribers could access through their set-top boxes. CEO Reed Hastings has quietly met with senior executives at some of the country's biggest cable companies recently, sources tell Reuters , and at least one company could experiment with a partnership by the end of this year, says one source. (Other industry watchers, however, indicated the plan was a long way from realization.) More»