American newspaper readership is continuing to fall, according to a new study. Only 46% of Americans read a newspaper regularly, down from 52% in 2006, according to the Pew Research Center. Online readership growth has failed to make up the difference, growing from 9% to 13% over the past 2 years, reports Editor & Publisher.
Online readership has jumped among among younger readers—19% of 25- to 34-year-olds read the online version of a newspaper, double the number from 2006. “Even so, total newspaper readership among those ages 25 to 34 has not increased over the past 2 years," the study notes.