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Verizon, Google Near Deal on Mobile Search

Giants in their respective fields, the duo will offer simplified mobile search

By Clay Dillow,  Newser Staff

Posted Aug 22, 2008 1:30 PM CDT
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(Newser) – Verizon and Google are nearing a deal that would make Google the default search tool on Verizon mobile devices, the Wall Street Journal reports, giving a boost to the under-monetized $244-million mobile search business while setting a precedent for mobile ad revenue sharing. The deal, expected to close within weeks, will simplify mobile search for users while ending a standoff between carriers and Internet heavyweights.

Google has been trying to close a similar deal for more than a year, but disagreements on how revenue should be split and whether Google could save information from user device searches—prized information to carriers—have derailed previous talks. But 63% of the 16.7 million who use mobile search use Google, making its familiar search bar on the phones' home screens an attractive selling point for Verizon.

Can you hear me now?: Through a deal that is reportedly nearing with Verizon, Google hopes to better target its ads, eventually making them sensitive to a customers location.
Can you hear me now?: Through a deal that is reportedly nearing with Verizon, Google hopes to better target its ads, eventually making them sensitive to a customers location.   (AP Photo)
Verizon is near striking a deal with search giant Google to offer its search tools and revenue generating targeted ads on Verizon mobile devices.
Verizon is near striking a deal with search giant Google to offer its search tools and revenue generating targeted ads on Verizon mobile devices.   (AP Photo)
Google has sought a deal with a carrier like Verizon to help further target its advertising.
Google has sought a deal with a carrier like Verizon to help further target its advertising.   (AP Photo)
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