Illegal for two decades, whale meat is back on menus in Iceland, and entrepreneurs are hoping to turn young people on to its charms, the Wall Street Journal reports. The food is reminiscent of beef, but costs only half as much—perhaps a mark in its favor for the young. Still, encouraging them to try the stuff is difficult. “It's not going to happen,” says one 20-year-old.
Commercial whaling was banned in 1986, but 2 years ago, Icelandic authorities deemed the animals’ population big enough to resume the tradition. “It's part of this nation,” says an ex-fisherman. Iceland and Japan are two of the few countries that hunt whales; Japan is also trying to spark interest in the meat among young people, using it in school lunches.