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December 2, 2008 7:47:57 PM CST

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LinkedIn, CNBC Buddy Up

Posted Sep 4, 08 9:31 AM CDT in Business,  Technology 

(Newser) – CNBC and LinkedIn have announced an alliance in which the business cable channel gets content and tools from the professional networking site—and the ability to more efficiently target ads to LinkedIn’s 27 million users, the Financial Times reports. Though LinkedIn’s CEO says CNBC won’t get users’ personal info—yet, at least—analysts say privacy fears could harm the enterprise.

One expert called privacy worries the "Achilles heel" of social networking. But advertisers are spending more to reach business-focused social networks—$40 million this year, with estimates of $210 million by 2012—and have realized the “purpose-driven” users of LinkedIn and the like are more valuable than other networking sites. Members aren’t “going there to share pictures or play Texas Hold ’Em,” LinkedIn’s CEO says.

Source Financial Times (UK)

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"What we found so compelling was the ability to get hyper-targeted," a CNBC executive said of its new partnership with professional social networking site LinkedIn.   (AP Photo)
LinkedIn chairman and founder Reid Hoffman poses for a photo at his company headquarters in Mountain View, Calif., on Sept. 28, 2007.   (AP Photo)
CNBC and LinkedIn have announced an alliance to share content and their business audiences.   (KRT Photos)
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What we found so compelling was the ability to get hyper-targeted. We could talk to the entire C-suite or just to the chief marketers. - LinkedIn boss Dan Nye

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