Honda Insight May Be Cheapest Hybrid on Market

Honda is promising that its new hybrid, the much-anticipated Insight, will cost no more than a normal car when it hits dealerships next spring, meaning it will almost certainly undercut the Toyota Prius. The Insight is rumored to carry a roughly $18,500 price tag, the LA Times reports, making it the cheapest hybrid on the market and well below the $22,000 Prius.

The Insight has been hyped as the “Prius fighter,” and like its competition will be a standard five-door, five-seat vehicle. It will be a tad smaller than the Civic and sport a distinctive design that echoes the FCX Clarity, Honda’s flagship eco-friendly ride. The official vehicle will be unveiled next month in Paris, but with release around the corner, expect it to look much like these concept images. (More hybrid car stories.)