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SUNDAY, NOVEMBER 22, 2009
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 OPINION 
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Gossip Mags Bash Palin— But They'll Be in Love Soon

Running mate's star power may mean more favorable coverage

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(Newser) – Sarah Palin has been an instant hit with gossip mags and supermarket tabloids, making the covers of US, People, OK!, and the National Enquirer, even before her knockout speech at the Republican convention. It hasn't been all that flattering—the US headline was “Babies, Lies and Scandal”—but the short-term Palin-bashing belies the more long-term reality, Myrna Blyth argues in the National Review, that she's going to be a huge star at the checkout counter.

So what if liberal magazine editors would rather publish things like "a love note to Michelle Obama’s supposedly great sense of style" or a "totally drooly piece on how much Barack loves the Missus." Blyth bets that many women, even those who don't agree with her views, can't help liking her. "The coverage in those magazines that appeal to millions of ordinary women unloading their shopping carts could get considerably more sympathetic," she predicts.

John McCain, asks his vice presidential running mate, Alaska Gov. Sarah Palin what she ordered on a stop by Arthur Bryants BBQ Sunday evening upon their arrival in Kansas City, Mo. Sept. 7, 2008.
John McCain, asks his vice presidential running mate, Alaska Gov. Sarah Palin what she ordered on a stop by Arthur Bryants BBQ Sunday evening upon their arrival in Kansas City, Mo. Sept. 7, 2008.   (AP Photo/Stephan Savoia)
John McCain smiles as his vice presidential running mate, Alaska Gov. Sarah Palin, talks about his accomplishments during a campaign rally Saturday afternoon, Sept. 6, 2008 in Colorado Springs, Colo.
John McCain smiles as his vice presidential running mate, Alaska Gov. Sarah Palin, talks about his accomplishments during a campaign rally Saturday afternoon, Sept. 6, 2008 in Colorado Springs, Colo.   (AP Photo/Stephan Savoia)
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What is most important to these magazines, though, is that Sarah Palin became not merely a vice presidential candidate last week, she became a fresh new star. And checkout mags need stars, especially stars their readers find appealing.

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