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WEDNESDAY, NOVEMBER 25, 2009
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Airline Stamps Ads on Those Sans Hairline

New Zealand Air placing ads on bald billboards

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(Newser) – Air New Zealand is launching a new ad campaign on people's heads, reports the Brisbane Times. The airline will pay people $660 to wear temporary tattoos on the back of their shaved heads for two weeks. The ads display changes to the airline's check-in system and direct passengers to the airline's website.

Air New Zealand plans to put ads on the backs of people's heads to promote changes to their check in system.
Air New Zealand plans to put ads on the backs of people's heads to promote changes to their check in system.
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Check-in queues have become a fact of life that travelers begrudgingly accept. You end up staring at the back of people's heads, waiting for the line to move forward. - Steve Bayliss, Air New Zealand's marketing manager

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Air New Zealand • advertising campaign • cranial billboards • check in

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