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December 2, 2008 8:27:47 PM CST

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Airline Stamps Ads on Those Sans Hairline

Posted Sep 10, 08 8:31 AM CDT in Business,  World 

(Newser) – Air New Zealand is launching a new ad campaign on people's heads, reports the Brisbane Times. The airline will pay people $660 to wear temporary tattoos on the back of their shaved heads for two weeks. The ads display changes to the airline's check-in system and direct passengers to the airline's website.

Source Brisbane Times (Australia)

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Air New Zealand plans to put ads on the backs of people's heads to promote changes to their check in system.
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Check-in queues have become a fact of life that travelers begrudgingly accept. You end up staring at the back of people's heads, waiting for the line to move forward. - Steve Bayliss, Air New Zealand's marketing manager

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