Online shopping got a little more intoxicating today as Amazon announced it will start selling wine in the US starting in October, Reuters reports. The retailer
—looking for a chunk of the $30 billion-plus US wine market
—has partnered with Napa Valley Vintners, which will supply vino from the 315 wineries it represents. Only 7% of wine sales are currently made online.
Amazon “puts some big muscle behind direct-to-consumer so consumers of wine should benefit," said the group's communications director. "The step forward with Amazon being a wine retailer is just more testament to the fact that Americans are really becoming a wine drinking economy,"