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MONDAY, NOVEMBER 23, 2009
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In Vino, Cash: Amazon to Sell Wine

Firms has partnered with nonprofit association of vintners

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(Newser) – Online shopping got a little more intoxicating today as Amazon announced it will start selling wine in the US starting in October, Reuters reports. The retailer —looking for a chunk of the $30 billion-plus US wine market —has partnered with Napa Valley Vintners, which will supply vino from the 315 wineries it represents. Only 7% of wine sales are currently made online.

Amazon “puts some big muscle behind direct-to-consumer so consumers of wine should benefit," said the group's communications director. "The step forward with Amazon being a wine retailer is just more testament to the fact that Americans are really becoming a wine drinking economy,"

Francis Ford Coppola, right, chats with his son Roman Coppola, at Food & Wine magazine's 2007 American Wine Awards, Wednesday, Oct. 10, 2007 in San Francisco.
Francis Ford Coppola, right, chats with his son Roman Coppola, at Food & Wine magazine's 2007 American Wine Awards, Wednesday, Oct. 10, 2007 in San Francisco.   (AP Photo)
Rows of wine barrels are seen in the Mozaga vineyard in Lanzarote, Spain, Feb 15, 2007.
Rows of wine barrels are seen in the Mozaga vineyard in Lanzarote, Spain, Feb 15, 2007.   (AP Photo/Arturo Rodriguez)
A man smells a glas of wine at the Mozaga vineyard in in Lanzarote, Spain, Feb 15, 2007.
A man smells a glas of wine at the Mozaga vineyard in in Lanzarote, Spain, Feb 15, 2007.   (AP Photo/Arturo Rodriguez)
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