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SUNDAY, NOVEMBER 8, 2009
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And Now, a Tune From Our Sponsor

MySpace Music enlists advertisers to enable free downloads

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(Newser) – The soon-to-launch MySpace Music service will consist mostly of sponsored streaming and downloads, Wired reports. MySpace will likely not start up its own pay-download service, along the lines of iTunes, instead maintaining its partnership with Amazon’s online store. Critics worry MySpace’s rather thin roster of major-label partnerships will limit the stream of free content for users.

Those partnerships, which include Sony and Warner, don’t seem to bother the corporate sponsors whose logos will adorn the free music. McDonald’s, Toyota, and others have signed on, Reuters reports. Labels hope MySpace’s venture will prove viable to Apple’s iTunes, which is the dominant online source of music in the US. An executive has yet to be announced to head the new service, and the launch date is uncertain.

A frame grab from MySpace.
A frame grab from MySpace.   (AP Photo)
Maroon 5 perform at a MySpace event.
Maroon 5 perform at a MySpace event.   (AP Photo)
MySpace co-founder Tom Anderson.
MySpace co-founder Tom Anderson.   (AP Photo)
iTunes is a likely competitor for MySpace's new venture.
iTunes is a likely competitor for MySpace's new venture.   (AP Photo)
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The beauty of the arrangement with the labels is it is a joint venture. They're literally invested in the success of MySpace Music. - MySpace exec Jeff Berman,
on arrangements with companies
to sponsor free downloads

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