Snappy newsletters. Simple Facebook sharing. Spirited comments. Sweet features are waiting… GET THEM NOW!

Raunchy Trailers Coming to Theater Near You

Online popularity has more studios going to marketing's tawdry side

By Ambreen Ali,  Newser User

Posted Sep 17, 2008 9:23 PM CDT

(Newser) – If you weren’t sure what to expect from Zack and Miri Make a Porno, the movie’s R-rated preview makes it quite explicit, Josh Levin notes in Slate—and it’s just the latest of a growing number of films to market itself with such so-called red-band trailers. Thirty age-restricted previews have been approved already this year, matching the total number made in all of the previous 6 years.

Green-band trailers, approved for all audiences, remain the most common, but studios are increasingly switching to red to add greater dollops of gore, sex, and raunchy language. One possible reason: The MPAA can regulate such trailers in theaters, but they can't control who ogles them on the Internet. If studios make them, there's a better chance the much-coveted under-17 crowd will see them now.

Seth Rogen, left, and Elizabeth Banks are shown in a scene from Zack & Miri Make A Porno.
Seth Rogen, left, and Elizabeth Banks are shown in a scene from "Zack & Miri Make A Porno."   (AP Photo)
Elizabeth Banks stars in Zack and Miri Make a Porno.
Elizabeth Banks stars in "Zack and Miri Make a Porno."   (AP Photo/Carlo Allegri)
So-called red-band trailers are a marketing tool to attract viewers looking for lewd entertainment, as highlighted by the preview for the upcoming Zack and Miri Make a Porno.
So-called red-band trailers are a marketing tool to attract viewers looking for lewd entertainment, as highlighted by the preview for the upcoming "Zack and Miri Make a Porno."   (AP Photo)
« Prev« Prev | Next »Next » Slideshow
The red-band trailer for "Zack and Miri Make a Porno," due out in October.   (Milestails3)

« Prev« Prev | Next »Next »
To report an error on this story, notify our editors.
A snapshot of the day's best news stories.
 
COMMENTS
Be the first to comment on this story.

More Newser Stories

The Vow Pure Schlock

Here's Why Movie Revenue Is Down

Summer Movie Attendance: Lowest Since 1997

Formulaic Expendables a Tired Retread

Scott Pilgrim vs. the World: a Hip, Inventive Blast


NEWS FROM OUR PARTNERS
Other Sites We Like:   24/7 Wall St.   |   Betty Confidential   |   BuzzFeed   |   Cracked   |   Fark   |   Timelines   |   The Frisky   |   Geek Sugar   |   NewsOne