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Muppets Hit the Comeback Trail

Disney blitzes media outlets with Kermit, Piggy, before 2010 movie

By Harry Kimball,  Newser Staff

Posted Sep 20, 2008 2:35 PM CDT

(Newser) – A generation that never saw the Muppets is about to meet Kermit and Miss Piggy, the New York Times reports. Disney has owned the old puppet/marionette gang for 4 years, but inertia and infighting have kept them undercover. Now the media giant is blitzing outlets with viral video, clothing lines, and customizable toys to hype a 2010 Muppets movie.

So far Kermit and Miss Piggy are doing promos with pop phenoms as diverse as the Jonas Brothers and Desperate Housewives, and Forgetting Sarah Marshall scribes are writing the Muppets movie for an adult crowd. “Have they been a little slow? Perhaps,” said a Jim Henson company executive. “But the most important thing to us is that they are careful. Now, more than ever, we believe they are doing just that."

Robert DeNiro and the Muppets.
Robert DeNiro and the Muppets.   (Getty Images)
Kermit at the Macy's Thanksgiving Day parade.
Kermit at the Macy's Thanksgiving Day parade.   (Getty Images)
Kermit and Miss Piggy at an awards show.
Kermit and Miss Piggy at an awards show.   (Getty Images)
Jim Henson, creator of the Muppets, poses with one of his puppets, Kermit the Frog, in this February 1988 photo.
Jim Henson, creator of the Muppets, poses with one of his puppets, Kermit the Frog, in this February 1988 photo.   (AP Photo)
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