A generation that never saw the Muppets is about to meet Kermit and Miss Piggy, the New York Times reports. Disney has owned the old puppet/marionette gang for 4 years, but inertia and infighting have kept them undercover. Now the media giant is blitzing outlets with viral video, clothing lines, and customizable toys to hype a 2010 Muppets movie.
So far Kermit and Miss Piggy are doing promos with pop phenoms as diverse as the Jonas Brothers and Desperate Housewives, and Forgetting Sarah Marshall scribes are writing the Muppets movie for an adult crowd. “Have they been a little slow? Perhaps,” said a Jim Henson company executive. “But the most important thing to us is that they are careful. Now, more than ever, we believe they are doing just that."