Trading baseball cards with your friends is so 20th century. A new website allows sports fans to trade shares in athletes and even teams, effectively wagering real money on the performance of pro and college athletes, reports Reuters. "I see the marketplace being enormous," says an early investor in the website, OneSeason.com, which launched this week.
"There are people making tens of thousands off fantasy gaming and this is really just another form of that," said a sports management professor. And OneSeason's founder isn't worried that the current financial crisis will hinder the site: "The outlook for reasonably priced escapes from normal day to day life appears to be quite strong."