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iReport, But Who Decides if It's Accurate?

Citizen reporting under fire after CNN site spreads Jobs rumor

By Wesley Oliver,  Newser Staff

Posted Oct 4, 2008 8:48 PM CDT

(Newser) – A bogus report about the health of Apple CEO Steve Jobs has reporters pointing fingers, investors fuming, and the SEC investigating, Greg Sandoval writes on CNET. The rumor, published by an armchair reporter on CNN's citizen journalism site, iReport.com, caused a brief 10% drop in Apple’s share price and could tank the reputations of professional and amateur journalists.

CNN defended its site, saying the company makes no guarantees about the accuracy of items posted on iReport. One blogger denied claims that citizen journalists caused the blunder. But Sandoval concludes that the lesson for paid and citizen reporters is "to slow down just long enough to make one more phone call, talk to one more source.”

Apple CEO Steve Jobs recently joked about the speculation on his health, kicking off an Apple event by flashing a message on a screen that The reports of my death are greatly exaggerated.
Apple CEO Steve Jobs recently joked about the speculation on his health, kicking off an Apple event by flashing a message on a screen that "The reports of my death are greatly exaggerated."   (AP Photo/Jeff Chiu)
The CNN sign is seen outside its headquarters in New York City.
The CNN sign is seen outside its headquarters in New York City.   (Getty Images)
Apple CEO Steve Jobs recently joked about the speculation on his health, kicking off an Apple event by flashing a message on a screen that The reports of my death are greatly exaggerated.
Apple CEO Steve Jobs recently joked about the speculation on his health, kicking off an Apple event by flashing a message on a screen that "The reports of my death are greatly exaggerated."   (AP Photo/PA, Cathal McNaughton)
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