Political action groups have spent far less on ads during this presidential election than they did in 2004, but Sarah Palin’s entry into the race has begun to push that number up, reports the Wall Street Journal. Groups like Planned Parenthood have seen an uptick in donations from “scared and motivated” liberals—while voters on the right have rallied to fill the coffers of conservative groups.
Naral Pro-Choice America reported 1,000 new donors in the month after Palin was announced as John McCain’s running mate. Meanwhile, the conservative Judicial Confirmation Network plans to spend $550,000 on anti-Obama ads in swing states like Ohio. The scant pre-Palin donations might stem from the “reformer” image both candidates promoted.