Over the next seven days the Obama campaign will ratchet up its ongoing text messaging blitz, which has kept supporters in the loop and likely helped to pump up numbers at the 100,000-strong rally in Denver last week. Those who have opted in will get info about polling places, local Obama appearances, and even names of voters who might need a nudge, the New York Daily News reports.
"We are making it up as we go, but our overall principle has always been the same—to lower the barriers to participation through technology, and to raise expectations about what we need from our supporters," said Obama's director of new media. One tech expert approves. "They seem to walk a fine line between informing me and not annoying me,” he said.