Times are tough, and the Boston Red Sox know it—in a nod to fans, the team froze ticket prices at Fenway yesterday for the first time in 14 years, the Globe reports. At an average $48.80, tickets are still some of baseball's most expensive, but "We do not want to be the ballpark of the rich and famous," says a team exec.
Fenway still sells out—every game has been packed since May 2003—but the Sox are trying to be sensitive to fans’ budgets. "It's easy to just sit around and look at spreadsheets and plug in numbers and say, 'Hey, if we charged $25 for that upper bleacher instead of $12, we could generate X amount more in revenue,’" says the exec. “But we clearly don't do that, because we are thinking like a fan."