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Red Sox Freeze Ticket Prices

Team concedes fans may have trouble paying Fenway premium

By Nick McMaster,  Newser Staff

Posted Nov 13, 2008 1:15 PM CST

(Newser) – Times are tough, and the Boston Red Sox know it—in a nod to fans, the team froze ticket prices at Fenway yesterday for the first time in 14 years, the Globe reports. At an average $48.80, tickets are still some of baseball's most expensive, but "We do not want to be the ballpark of the rich and famous," says a team exec.

Fenway still sells out—every game has been packed since May 2003—but the Sox are trying to be sensitive to fans’ budgets. "It's easy to just sit around and look at spreadsheets and plug in numbers and say, 'Hey, if we charged $25 for that upper bleacher instead of $12, we could generate X amount more in revenue,’" says the exec. “But we clearly don't do that, because we are thinking like a fan."

In this Aug. 1, 2008, file photo, Boston Red Sox starter Tim Wakefield pitches against the Oakland Athletics during the first inning of a baseball game at Fenway Park in Boston.
In this Aug. 1, 2008, file photo, Boston Red Sox starter Tim Wakefield pitches against the Oakland Athletics during the first inning of a baseball game at Fenway Park in Boston.   (AP Photo/Charles Krupa, File)
Red Sox's Dustin Pedroia, right, is congratulated by David Ortiz after hitting a home run against the Tampa Bay Rays in the first inning of Game 7 of the AL championship Sunday, Oct. 19, 2008.
Red Sox's Dustin Pedroia, right, is congratulated by David Ortiz after hitting a home run against the Tampa Bay Rays in the first inning of Game 7 of the AL championship Sunday, Oct. 19, 2008.   (AP Photo/Chris O'Meara)
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We do not want to be the ballpark of the rich and famous.
- Sam Kennedy, Red Sox chief sales and marketing officer

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