Champagne companies are anything but bubbly this year as they head into what’s predicted to be a “horrible” holiday season, hurt by a sagging US economy and weak dollar, reports Advertising Age. November and December are crucial for the industry, with as much as 25% of sales during those months—but shipments to the US already are down 17% through July.
And marketers are cutting back on ad spending as well, adding to the woes bubbly already is facing. “Right now it’s just a celebratory beverage and a brunch cocktail,” one consultant said. “Making it more than that will be expensive.”